Room to Breathe
Room to Breathe is a brand (and campaign) designed to educate teams about the harms of vaping. Using a cozy animation style, we let actual teens deliver authentic messages targeted towards their peers.
Creatives: Aaron DeYoe , Chris Hansen , Emory Allen
from initial sketch > storyboard > animatic > animation
We ended up continuing this campaign with a :30 second spot
that is more direct about how hard quitting can be.