Merline & John Engle created their own hot sauce to raise money for charities which they co-founded to help schools and education programs in Haiti. This product stands out among competitors as it is one of few Caribbean hot sauces. Using the best Caribbean Scotch Bonnet peppers and no preservatives or coloring.
With a slight tweak to their existing logo, the packaging needed to have a raw and authentic feeling. A custom typeface was created as well as a variety of small illustrations to accompany the type.
Photography: Scott Loftus
2020 AdFed Addy Bronze winner for Packaging Campaign